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Words by Jesse Serwer—
After nearly a year of hype, Snoop Lion’s reggae reinvention Reincarnated drops in a week. Love the Dogg, but still skeptical about the Lion? Noisey, the online video channel from Vice, is offering a stream of the album you want to love but love to hate on, in the form of a YouTube video intercut with commentary from Snoop.
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Words by Jesse Serwer, Video Shot by Ethan Sigman—
Like it or not, Snoop Lion’s Reincarnated is the most talked about reggae project since… yeah, even we are struggling to remember the last time a new reggae LP elicited this level of intrigue from the world at large. Other non-Jamaican acts with big names have made surprising left turns into reggae before but none has generated the interest and backlash as the former Snoop Dogg has with his new identity.
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Words by DJ Gravy—
As you’ve probably heard, hip-hop icon Snoop Dogg recently took his career in a radical new direction, inspired by reggae, Bob Marley and the message of Rastafari. Snoop spent some time in Jamaica last winter to work on his debut reggae album, holding a press conference at Manhattan’s Miss Lily’s (where the pics in this post were shot) to announce his transformation from rapper to reggae artist and trading his canine status in for his new feline moniker, Snoop Lion.
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Words by Jesse Serwer, Photo by Taylor Viera—
Snoop Lion and Diplo
It seems Snoop Lion has the whole music world talking right now. Though we’ve been reporting on it for months and he’s even leaked the first track from the project, called “La La La,” Calvin Broadus made his transformation into from Snoop Dogg into Berhane official last night, in a press conference at Miss Lily’s in NYC, and Twitter has since gone nuts with predictably gamut-running reactions.
