May 22, 2013
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Posts tagged: Puerto Rican rum

Ron-NYC: Tirado Rum Brings Puerto Rican Moonshine to NY

Words by Jesse Serwer—

Tirado Distillery

New York City has become home to a thriving spirits business in recent years but this renaissance for the most part has not included rum. Recently, however, a local doctor of Puerto Rican heritage, Renee Hernandez, opened the first distillery in the Bronx since prohibition. And, though Hernandez’s company, Tirado, also makes three types of whiskeys and a maple liqueur, it specializes in pitorro, or canita—fruit-infused, Puerto Rican moonshine rum. The story of Tirado, which launched in 2011, is told in an article in Thursday’s New York Times, which you can read here.

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Seen: Vintage Rum Advertisements from the Gallery of Graphic Design

Words by Jesse Serwer—

Mining through the depths of a Google Image search recently, I came across a striking throwback advertisement for Dagger, a long-forgotten Jamaican rum produced by J Wray and Nephew in the 1950s. That discovery led to another: TJS Labs’ Gallery of Graphic Design database, a treasure trove of advertisements from days gone by. Their archives for rum are particularly rich, with ads for Myers’s and Ronrico as well as other long-defunct brands like  Old St. Croix, from the pages of Time, Life, Sports Illustrated and the Saturday Evening Post, spanning the 1930s through to the mid-’60s Mad Men era. The Dagger ad below, it seems, appeared in the April 27, 1959 issue of Sports Illustrated. Scroll down for more visual gold from the GGS archives.

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