Words by Mikelah Rose

In the early to mid 2000’s, it seemed like everyone caught a little dancehall fever. Shaggy, Sean Paul and Beenie Man were at the forefront of the crossover movement, and their international success piqued fans’ interest in what was really going on in the dancehall. Fans around the world wanted to emulate styles straight from the source, and people who weren’t Caribbean wanted to rock Puma gear with Jamaican flag colors—well before Usain Bolt was breaking world records.